Call To Action Conference

Get Actionable Marketing Insights

Where photographic reality meets the illustratively whimsical. A real place that empowers you to dream and learn of all the marketing possibilities.

Call to Action Conference started off in 2014 with just over 300 attendees in gastown Vancouver, BC. The conference has grown throughout the years to host over 1000 marketers and continues to be one of the most sought after marketing conferences in the world. In 2015 we sought to bring together a sense of reality and whimsy all in one. We fused photography and illustration to live in harmony of composition and environment. Most of all the conference experience had to feel cohesive and connected at every step of the user journey. From buying your ticket online, coming to the event and as numbers confirm return the following year for more actionable marketing insights.

Team

Denis Suhopoljac (art director), Alejandra Porta (lead interactive designer), Denise Villanueva (interactive designer), Macarena Poo (app developer), Felix Cha (motion/video designer), Stefanie Grieser (event marketing manager), Kyrie Melnyck (even coordinator)

Denis Suhopoljac (art director), Alejandra Porta (lead interactive designer), Denise Villanueva (interactive designer), Macarena Poo (app developer), Felix Cha (motion/video designer), Stefanie Grieser (event marketing manager), Kyrie Melnyck (even coordinator)

Deliverables

Concept, content, design, micro-site, mobile app, way-finding system

cta-conf-logo-orange
cta-conf-logo-white

The round shape language evoked the familiar setting of a theatre, while embodying a cyclical nature of a event. As an addition it kept the round shape language of its parent brand (unbounce).

The round shape language evoked the familiar setting of a theatre, while embodying a cyclical nature of a event. As an addition it kept the round shape language of its parent brand (unbounce).

cta-conf-logo-sketches
cta-conf-typograhy
cta-conf-colours
cta-conf-iconography

A robust & versatile iconography that naturaly evolved into illustrations. The monotone icons were used for UI, while the duotones drove way-finding systems.

A robust & versatile iconography that naturaly evolved into illustrations. The monotone icons were used for UI, while the duotones drove way-finding systems.

cta-conf-illustration-patterns
cta-conf-wayfinding-system
cta-conf-event-hero
cta-conf-male&female-shirts

Online Relaunch

Every year we would relaunch the conference online presence, bringing together a sense of reality and whimsy. Fusing photography and illustration to live in harmony. Painting a clear picture of the experience that awaited returning and new attendees. The CTA Conference experience had to feel cohesive and connected at every step of the user journey. From the digital world, to the real world. This was the first digital step.

cta-conf-sketches-01
cta-conf-relaunch-01
cta-conf-relaunch-02
cta-conf-relaunch-03

Online Conference Recap

Within 120 hours of the conference wrapping up attendees were notified of a recap website. The recap website gathered the most actionable insights and presented them via speaker videos, slides, notes, social events and photography. It served as a vehicle to convince visitors to purchase early bird tickets. The following year attendance and venue required to accommodate 1000 marketers due to sales.

Online Conference Recap

Within 120 hours of the conference wrapping up attendees were notified of a recap website. The recap website gathered the most actionable insights and presented them via speaker videos, slides, notes, social events and photography. It served as a vehicle to convince visitors to purchase early bird tickets. The following year attendance and venue required to accommodate 1000 marketers due to sales.

cta-conf-sketches-02
cta-conf-recap-01
cta-conf-recap-02
cta-conf-recap-03

Conference App

The CTA Conference app enabled ateendess for real-time user feedback in regards to their experience. Instant access to the agenda, location and social information. Atendees were encouraged to rate speakers, participate in activities and provide feedback on presentation topics. Tips for redeeming swag or what spots to visit for lunch were delivered in a timely manner.

Conference App

The CTA Conference app enabled ateendess for real-time user feedback in regards to their experience. Instant access to the agenda, location and social information. Atendees were encouraged to rate speakers, participate in activities and provide feedback on presentation topics. Tips for redeeming swag or what spots to visit for lunch were delivered in a timely manner.

cta-conf-app-02

↓ Archive of Work / 2009-2017

Highlighting a selection of works from over 10 years of design leadership. Crafted by mentorship, management and growth of multi-disciplinary design teams.

Denis Suhopoljac
design director

Denis Suhopoljac
design director

Email —
d[at]heysuho.com

Email —
d[at]heysuho.com