Rooster

Convert Your Abandoning Visitors
Convert Your Abandoning Visitors
Convert Your Abandoning Visitors

As part of the acquisition by Unbounce, I had the opportunity to work on a fresh new look - while defining a colourful & recognizable design system.

As part of the acquisition by Unbounce, I had the opportunity to work on a fresh new look - while defining a colourful & recognizable design system.

Designed by conversion optimization experts, Rooster's exclusive "exit-intent" technology can help any marketer convert abandoning visitors into leads, sales and signups. Crafting a colourful and illustrative style embodied the approachable and aspirational narrative for marketers. Our visual story told from the perspective of a visitor. No lost opportunities. Serendipitous moments. The brand evolution drove a 10% conversion lift.

Designed by conversion optimization experts, Rooster's exclusive "exit-intent" technology can help any marketer convert abandoning visitors into leads, sales and signups. Crafting a colourful and illustrative style embodied the approachable and aspirational narrative for marketers. Our visual story told from the perspective of a visitor. No lost opportunities. Serendipitous moments. The brand evolution drove a 10% conversion lift.

Team

Denis Suhopoljac (art director), Cecilia Martinez (lead interactive designer), Angus Lynch (senior copywriter)

Deliverables

Concept, content, design, illustration, landing page

rooster-logo
rooster-icon
rooster-typography
rooster-colours

The two brand identities were brought into alignment by using the same rounded visual language and sans-serif custom typeface.

The two brand identities were brought into alignment by using the same rounded visual language and sans-serif custom typeface.

The two brand identities were brought into alignment by using the same rounded visual language and sans-serif custom typeface.

The two brand identities were brought into alignment by using the same rounded visual language and sans-serif custom typeface.

rooster-logo-comparison
Design System
rooster-iconography
rooster-illustrations
rooster-pricing
rooster-patterns
rooster-characters
rooster-misc-components

↓ Archive of Work / 2009-2017

Highlighting a selection of works from over 10 years of design leadership. Crafted by mentorship, management and growth of multi-disciplinary design teams.

Denis Suhopoljac
design director

Denis Suhopoljac
design director

Email —
d[at]heysuho.com

Email —
d[at]heysuho.com