↓ PayByPhone Projects
2020 - Present


Focused on leading and defining the user experience vision. At PayByPhone, I spend most of my time on implementing human-centered design practices, while growing product designers and user researchers.


Human-Centered Design

Cultivated a creative space for the product design team, by fostering a team first and customer first mentality. It illuminated a problem space with data about the parking experience that reflected — expectations, mental models, pain points, confusions, needs, goals, and preferences.

→ UX Mission & Habits [coming soon]
→ Research Methodology & Insights [coming soon]
→ Design System [coming soon]


Features & Experiments

Deployed the ability to identify value and convenience based on in depth user experience research and understanding the fundamental needs of a customer. Built and tested solutions for specific problems systematically, collaboratively and in the shortest amount of time.

→ Maps Pilot [coming soon]
→ Reservations Pilot [coming soon]
→ Notifications Experiment [coming soon]
→ CarPlay [coming soon]