☉ Art Direction
↓ The Conversion Benchmark Report
Data-driven insights on conversion rates
Machine Learning embodied through abstract visual representation of data. Where the Organic met Suprematism in this eye opening report on Conversion Benchmarks.
Precise numbers pose mental limitations. Abstract visual representations do not. They let us imagine the impossible. This is where the renders of bit waves are derived directly from conversion rate bumps in the vast sea of industry. Colours guide the reader through their data journey and provide the necessary wayfinding clarity. This benchmark data celebrates & challenges the best in industry. The campaign doubled unique pageviews and social shares based on original targets. It surpassed the campaign leads goal tenfold. 10X times the original leads target.
Denis Suhopoljac (design director)
Luis Francisco (digital designer)
Amanda Durepos (editor)
Thomas Levi (director of data science)