↓ Feature X
Unbounce T-Shirt
The immense complexity of pattern analysis and routing embodied in a algorithm. The sense of scale that celebrated its technology, participants and contributors.
Objective
Create a shirt design that celebrates the Feature X pilot program, its technology, participants and contributors.
Background
The shirt had to communicate the basic idea of the smart traffic algorithm that we had developed for Unbounce. The algorithm is able to run pattern analysis and routing for each unique visitor on a landing page and present the most likely variant that converts. It had to include the symbol we used to identify the feature in the product throughout the pilot, and communicate a sense of scale.
Unbounce had finally achieved a milestone at putting their first machine learning feature into its product and Macarena Poo Garcia (designer), Meagan Sobol (product manager) and myself felt that it was important to celebrate the occasion with the team.
"I had been using iOrnament for sometime to create repeatable patterns and this seemed like the perfect opportunity to try and up the quality."
Technique & Concept
I had limited time through this process. Mostly because I was winding down my workload due to my upcoming sabbatical and paternity leave. This really was outside my scope of daily responsibility, however I enjoy creating shirts and often I create commissioned art. I had been using iOrnament for sometime to create repeatable patterns and this seemed like the perfect opportunity to try and up the quality.
The idea was to reflect the immense complexity of pattern analysis and routing embodied in the algorithm in with a visual language. The sense of scale that celebrated its technology, participants and contributors was further combined in the execution. The back of the shirt contained everyone's name and was reminiscent of a rock tour shirt, replacing cities and dates with a group of people with a common goal.
Drafts
The first drafts were able to accomplish some of our base concept criteria. The pattern naturally felt like a web of data that converged to one point. The sense of scale and amount of connections was complex, yet coherent. Eventually we added the symbol right in the centre of the composition that was used to identify Feature x in the product.
Final
The part that was still missing was the recognition for the incredible team that worked on the pilot program, as well as everyone at the company that supported us in our journey. We were inspired by rock tour shirts. The front displayed Feature X front and centre with the dates of the pilot. The back did not feature cities, instead we placed names of everybody that worked at Unbounce at the time. We highlight the pilot team in a special section. By this time I was already on sabbatical and Macarena delivered the final design and got it printed in time for the celebration in May.
