☉ User Experience & Art Direction

↓ Rooster
Convert Your Abandoning Visitors

 

As part of the acquisition by Unbounce, I had the opportunity to work on a fresh new look - while defining a colourful & recognizable design system.

Rooster-Cover

Rooster

Designed by conversion optimization experts, Rooster's exclusive "exit-intent" technology can help any marketer convert abandoning visitors into leads, sales and signups. Crafting a colourful and illustrative style embodied the approachable and aspirational narrative for marketers. Our visual story told from the perspective of a visitor. No lost opportunities. Serendipitous moments. The brand evolution drove a 10% conversion lift.

Team
Denis Suhopoljac (art director)
Cecilia Martinez (lead interactive designer)
Angus Lynch (senior copywriter)

 

Deliverables
Concept Development
Identity
Illustration
Iconography
Landing Page

 

rooster-logo
rooster-icon
rooster-typography
rooster-colours

The two brand identities were brought into alignment by using the same rounded visual language and sans-serif custom typeface.

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Design System
rooster-iconography
rooster-illustrations
rooster-pricing
rooster-patterns
rooster-characters
rooster-misc-components