☉ User Experience & Art Direction
Convert Your Abandoning Visitors
As part of the acquisition by Unbounce, I had the opportunity to work on a fresh new look - while defining a colourful & recognizable design system.
Designed by conversion optimization experts, Rooster's exclusive "exit-intent" technology can help any marketer convert abandoning visitors into leads, sales and signups. Crafting a colourful and illustrative style embodied the approachable and aspirational narrative for marketers. Our visual story told from the perspective of a visitor. No lost opportunities. Serendipitous moments. The brand evolution drove a 10% conversion lift.
Denis Suhopoljac (art director)
Cecilia Martinez (lead interactive designer)
Angus Lynch (senior copywriter)