
Denis Suhopoljac, is a Vancouver based design director. For over a decade he has had the honour of leading, mentoring and empowering design teams to solve complex and ambiguous problems.
He is building a team of product design managers and designers at Asana. This team develops essential features for admins, such as subscriptions and user management, payments, billing, security, settings, integrations, sharing & permissions.
“I was very fortunate to work with Denis for about 2 years at Unbounce. He has a deep understanding of creative and how to translate it into effective designs. His skill-set spans many areas of design from UX/UI, creative campaigns, branding and illustration. He's a skilled researcher capable of backing up any design decision with both qualitative and quantitative insights. He is a collaborator and leader that doesn’t cease to inspires the team. On top of all that he's just a great person and pleasure to be around.”
Shawna Jones -
Product Design Lead @Unbounce
“What I'll always remember about working with Denis is how much I admire his ability as a mentor and leader for me at my time at Unbounce. Denis brings people together and creates safe environments for ideas and creativity to flourish, and his passion and meticulousness for his work inspires others to do their best work. Denis is a straight shooter who creates genuine connections and believes in the potential of people. I believe he will be a change maker and asset to any team he joins and I look forward to working with him again.”
Jordana Mah -
Senior Product Manager @PayByPhone
Experience
Head of Design, Enterprise & Monetization, Asana
Feb 2025 – Present
Lead a team of Product Design Managers and Product Designers across San Francisco and Vancouver partnering with Product, Eng, Data Science, User Experience Research to build core features for Asana Admins: payments, subscription + user management, billing, security, settings, integrations, sharing & permissions.
Vancouver Site Lead, Asana
April 2024 – Present
Grow Asana's product development office in Vancouver. Expanded the office by doubling its footprint and moving office while growing to 10+ product development teams.
Director of Design, PayByPhone | Volkswagen
Feb 2020 – Feb 2022
Defining the next generation of PayByPhone products and the user experience vision. Focused on establishing and evolving design strategy, human-centered design practices, processes, tools and functions. Leading, coaching, mentoring and empowering a growing user experience team.
Design Director, Unbounce
Oct 2016 – Feb 2020
Defining all concept development for R&D projects and discovering customer value. Coaching, mentoring and empowering a growing user experience team. Established brand standards, voice and tone and a unified design system.
Art Director, Unbounce
Dec 2011 – Oct 2016
Mentor, Vancouver Film School
May 2014 – May 2016
Design Director, Zeros 2 Heroes Media
Jan 2010 – Dec 2011
Creative Director, Mainframe Studios
Oct 2007 – Jan 2010

Coaching & Leadership
Career Action Plan: The 4 Quadrant Strategy
2024 – Asana
Denis faciliated a strategic career growth plan training for Asana's, leveraging a structured framework for planning career moves and growth.
Conscious Leadership
2023 – Consious Leadership Group
Frameworks, concepts, language, and practices to get unstuck from unhelpful mindsets.
Global Leadership Prgoramme
2020 – Adaptis
Personal Leadership and how to build and shape resilience through change. Developing talent and building coaching habits in your teams.
The Leader's Discipline
2019 – The Roy Group
Increase their ability and confidence in giving and receiving honest feedback. Practice and build on their ability to coach leaders and teams of leaders.
Leadership Development
2015 – Virtus
Discover and leverage leadership and team strengths, while uncovering blind spots and developing plans to match.
"Denis is an impactful design leader, and a motivating coach and mentor. He has a depth of knowledge and experience across all UX disciplines, including: design, user research, information architecture, and content strategy.
Denis was my Design Director at PayByPhone, and I reported to him for two years. During that time, he was instrumental in leveling-up the UX maturity of the organization and shifting to human-centered design practices. I personally learned a lot working with Denis, and I can honestly say he is one of the most influential leaders I have had. I truly appreciate his personal and lighthearted approach to leadership and collaboration.
Denis embodies the rare ability to make substantial contributions while being highly collaborative and empathetic, and he would be an incredible leader to any organization.”
Tad Stach -
Senior Manager, UX Research @Lululemon
— Denis Suhopoljac
Design Leadership @Asana
Footy Fanatic. Metal nostalgic \m/
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— Social
— Lets Talk
d[at]heysuho.com







