↓ Asana
2022 - Present
Focused on building core features for Asana Admins via payments, subscription + user management, billing, security, settings, integrations, sharing & permissions. I spend most of my time fusing human-centered design practices with experimentation, while coaching product managers + designers and setting guiding principles. My mission is to grow the Vancouver R&D office and shape programs that will foster diversity, grow mentorship across the design team.
↓ PayByPhone
2020 - 2022
Focused on leading, defining and evolving the mobile parking experience. At PayByPhone, I spend most of my time on implementing human-centered design practices in order to shape a deep understanding of our users, while growing product designers and user researchers.
↓ Unbounce
2016 - 2020
Some projects are accomplished by pushing pixels, but most efforts were focused on maturing UX culture. At Unbounce, I spent most of my time on coaching, mentoring and guiding product designers. My contributions ranged from product strategy, brand strategy, design systems, experience principles, experimentation, discovery, ideation, conceptualization and features.
↓ Unbounce
2011 - 2016
In my role as art director for my first four years at Unbounce, I enjoyed growing, managing and mentoring a multi-disciplinary creative department. It was an opportunity to raise the bar of design for all of the Unbounce digital properties and campaigns.
↓ Mainframe / Z2H
2007 - 2011
During my early days of design leadership, I had the chance to shape digital strategies for a multitude of television and film properties. It was my first time mentoring and managing art directors, interactive designers, copywriters and motion designers.