Rooster

Designed by conversion optimization experts, Rooster's exclusive "exit-intent" technology can help any marketer convert abandoning visitors into leads, sales and signups. Crafting a colourful and illustrative style embodied the approachable and aspirational narrative for marketers. Our visual story told from the perspective of a visitor. No lost opportunities. Serendipitous moments. The brand evolution drove a 10% conversion lift.

Team
Denis Suhopoljac (art director)
Cecilia Martinez (lead interactive designer)
Angus Lynch (senior copywriter)

Activities
Ideation
Identity Design
Icon Design
UI Design
A/B Testing

The two brand identities were brought into alignment by using the same rounded visual language and sans-serif custom typeface.