☉ User Experience & Art Direction
↓ Conversion Glossary
The ABC’s of marketing
Mobile first design, coupled with a distinct colourful illustrative style. An adventurous learning environment of discovery & revelation.
The key to any successful marketing campaign are conversions. Turning qualified leads into happy customers is hard work, but it doesn’t have to be so complicated. The user experience was built on 4 core elements: definition, exploration, training and validation. The hive of terms were colour coded for optimal way-finding, while illustrations provided the necessary definition and identity fidelity. A well-thought-out user experience coupled with plenty of SEO organic fodder.
Denis Suhopoljac (art director)
Alejandra Porta (lead designer)
Cecilia Martinez (interactive designer)
Denise Villauneva (interactive designer)
Mike Martin (front-end developer).